“Kill your darlings,” I recall my co-worker continually reinforcing to her tutees. Now before you think I’m missing a few screws, let me explain. The phrase refers to the ability to discard unnecessary details in writing, even if they’re your favorite. Like writing, there are also these required decisions within design. Good design can be disguised within aesthetic appeal, but great design must match the intent perfectly. It serves a purpose and function to communicate a specific message to an intended audience.
In the spring of 2014, I graduated from St. Lawrence University with a multi-disciplinary degree in Communication Design. This self-designed major encompassed three major components: Psychology, Rhetoric and Communication, and Visual (Studio) Art. I not only studied how to create strong imagery, but also much of the methodology behind the implementation of design. Although the official proposal for my major can be read here, in sum I argue that design carries many aesthetics from art—line, shape, texture, color—but there was something in design beyond aesthetics, beyond the similar formal elements. A designer should indeed possess the fundamental knowledge of art practice and familiarity with the historical context in which art and meaning is created, but also knowledge of how people perceive and interpret (Cognitive and Gestalt Psychology), and the ability to utilize effective message construction (Rhetoric and Communication).
Prior to St. Lawrence, I attended Milford High School in Milford, NH. MHS is technical high school and offered graphic rendering and screen printing classes. These classes sparked my enthusiasm for a graphics oriented career.
I like to think of myself as creative, meticulous, and dedicated. I’ve been a vegetarian for about 11 years now. I am a bit of a running junkie and ultimate Frisbee addict. I’ve spent about 7 years running Track & Field, and Cross Country both at Milford High School and St. Lawrence University. I’m a hard cider lover and a coffee connoisseur. I enjoy making lists, and using excessive amounts of sticky notes.